Most voters have never heard of a County Assistance District. Start there.
A CAD yes campaign wins in three moves: explain what a County Assistance District is, name what it will pay for in each part of the district, and show that shoppers help pay for it.
How do you pass a County Assistance District election?
Explain the district in one sentence, tie the sales tax to the specific services state law allows it to fund, such as roads, deputies, parks and fire protection, show that everyone who shops in the district helps pay, and turn out supporters inside the exact boundary. URSA runs these campaigns for the committees that support CAD elections.
What Moves CAD Yes Voters
One sentence of explanation
A County Assistance District collects a voter approved sales tax inside its boundaries and spends it inside them.
What it buys, where you live
Roads, law enforcement, parks or fire protection, made concrete for each part of the district.
Who pays
Everyone who makes a taxable purchase in the district, including people who live elsewhere.
Local control
Revenue raised inside the district stays inside it, under the county's order and state law.
The Yes Campaign Playbook
Build the exact district
From the commissioners court order and parcel data, matched to the voter file in Culper.
Explain, then ask
Every piece starts with what a CAD is, then asks for the vote.
Find it on the ballot
A CAD proposition can sit near the bottom of a long ballot. Tell supporters where.
Turn out supporters
P2P, streaming and a daily early vote scrub inside the boundary only.
CAD Work
Waller County, County Assistance District (CAD) Promo Video
A County Assistance District uses a voter authorized local sales and use tax collected inside its boundaries to fund public services allowed by state law. It manages that revenue and applies it within the district in accordance with state l
Waller County, County Assistance District (CAD) Promo Video
A County Assistance District uses a voter authorized local sales and use tax collected inside its boundaries to fund public services allowed by state law. It manages that revenue and applies it within the district in accordance with state l
Waller County CAD Election Streaming TV
Streaming TV spot for a Waller County Assistance District election.
What can a County Assistance District fund?
Under Local Government Code Section 387.003: roads and highways, law enforcement and detention, libraries, museums, parks and recreation, services that benefit public health or welfare including fire protection, and economic development and tourism.
Who votes in a County Assistance District election?
Registered voters who live inside the proposed district's boundaries, which are set in the commissioners court's order.
Why do CAD elections need a campaign?
Few voters know what a County Assistance District is, and the word tax is on the ballot. Without a clear explanation of what it funds and who pays, many voters vote no or skip it.
Keep reading.
- CAD Tax ElectionsURSA runs voter education and advocacy campaigns for Texas County Assistance District elections, the voter approved local sales tax that can fund roads, law enforcement, parks, fire protection and economic development.
- Defeating a CAD ElectionThe URSA playbook for committees opposing a Texas County Assistance District sales tax: a new taxing entity, the receipt, the two percent cap, accountability, and tax-sensitive turnout inside the boundary.
- PACs and Issue CampaignsURSA runs advocacy campaigns for political committees supporting or opposing ESD, CAD, school bond and tax rate propositions: targeting, creative, media and turnout, with disclosures on every piece.
Your victory starts here.
Tell us where you are running or what is on your ballot. We will show you who decides it, what moves them, and what it costs to reach them.
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