Everything a campaign needs to win, built on one voter universe.
At URSA Dynamics, we specialize in the power of targeted campaign marketing for local elections and bond initiatives. Here is everything we do.
What services does URSA Dynamics offer?
URSA runs campaigns for ESD, County Assistance District and school district bond elections and for local and federal candidates. Our services include campaign strategy and messaging, micro-targeting, streaming TV, strategic outdoor, persuasion scripts with peer-to-peer texting on Culper, digital advertising, social media, campaign websites, email, fundraising setup, video production and Campaign Momentum™.
Elections
ESD Tax ElectionsURSA runs voter education for Texas Emergency Services Districts and advocacy campaigns for the PACs that support them, on ESD sales tax, tax rate and creation elections. Targeted, compliant and built on real data.
CAD Tax ElectionsURSA runs voter education and advocacy campaigns for Texas County Assistance District elections, the voter approved local sales tax that can fund roads, law enforcement, parks, fire protection and economic development.
School District Bond ElectionsURSA runs campaigns for and against Texas school district bond propositions and tax rate elections, with property tax calculators, CAD based targeting, senior tax ceiling messaging and daily early vote scrubs.
Tax Rate Elections (VATRE)URSA runs campaigns on Texas voter approval tax rate elections for school districts, cities, counties and special districts, built on the ballot language, the real cost per property and CAD parcel data.
County and Municipal BondsURSA runs campaigns for and against Texas county and city bond propositions for roads, drainage, parks and public safety, built on the ballot language, the voter information document and parcel level data.
County ElectionsURSA helps candidates for county judge, commissioner, sheriff, constable and other county offices win partisan primaries, runoffs and general elections with precinct level targeting and subdivision issues.
Judicial ElectionsURSA runs campaigns for district judges, county court at law judges, justices of the peace and judicial slates, building name recognition and trust in races where voters know the least.
School Board ElectionsURSA helps school board trustee candidates win nonpartisan May and November elections by reaching parents, teachers, seniors and taxpayers with the reason each one has to vote.
Local ElectionsURSA helps candidates win county judge, commissioner, justice of the peace, judicial, city council, mayor and school board races with micro-targeting, streaming TV, P2P persuasion scripts and strategic outdoor.
Federal ElectionsURSA brings local precision to congressional races: household targeted streaming TV, voter file and CAD data, L2 and i360 audiences, P2P persuasion scripts and production, with FEC compliant disclaimers.Strategy and Channels
Persuasion PsychologyWhy "go vote" fails and a one to one ask works. URSA writes persuasion scripts for Culper peer-to-peer texting that turn supporters into voters, built on decades of turnout research.
Peer-to-Peer TextingReal one to one text conversations between volunteers and voters, run on Culper P2P with URSA persuasion scripts, opt outs enforced, one conversation per household, and every answer saved to the voter record.Get Out the VoteURSA GOTV programs turn supporters into ballots: a chase list built in Culper, a daily early vote scrub, voting plans, rides, polling place asks and P2P persuasion scripts through Election Day.Micro-TargetingURSA finds the issues voters feel at the end of their own street, like the pothole, the carpool line and the road where people dump pets, and targets those households with messages that drive them to vote.
Voter Data and TargetingURSA builds every campaign universe from the voter file and vote history, county appraisal district parcel data, licensed L2 and i360 data and daily early vote rosters, resolved in Culper into one record per voter.
Streaming TVConnected TV puts a campaign ad on the living room TV of the exact voters who decide a race. URSA pairs streaming TV with CAD data, voter history, L2 and i360 to reach them without waste.Digital and GeofencingMeta, search, programmatic display and geofencing at school events, matched to the campaign's voter universe in Culper and scrubbed daily during early voting. Built to each platform's political ad rules.
Strategic OutdoorBillboards that point at the problem. URSA uses micro-targeting to place outdoor boards, digital boards and signs where the issue lives, like "I will fix this pothole" with an arrow pointing straight at it.
SmartMail Direct MailSmartMail is URSA's smarter direct mail: hand addressed, stamped letters with a 95% read rate, voter guides, before and after pieces, and variable printing that carries micro-targeting into every mailbox.
Campaign Video ProductionURSA writes, shoots and edits campaign video for streaming TV, social and public information: :15 and :30 spots, candidate stories, district explainers and parodies, with the required disclosures built in.Messaging and Campaign StrategyURSA builds the plan behind a winning campaign: the ballot and the math, who decides the race, what each audience needs to hear, the answers to the other side, and a timeline built around early voting.CulperCulper is our campaign platform: a voter database you can query in plain English, peer-to-peer texting, SMS and email, GPS verified block walking, sign tracking, coverage maps and a contact history for every voter.Capabilities
Advertising
The digital world is vast, but we know how to navigate it. From micro-targeting specific demographics on platforms like Meta, Google, LinkedIn and Nextdoor to streaming TV, we harness targeted media to amplify your campaign's reach and impact.
Social media growth
In the modern digital landscape, a strong social media presence is vital. We employ proven strategies to build and expand your campaign's social footprint and a robust online community that resonates with your message.
SMS campaigns
Text message campaigns designed for direct, personal engagement with your constituents: keeping supporters updated, rallying volunteers and prompting voters on Election Day.
Effective campaign website
Your campaign's website is the hub for every campaign activity. We create compelling, user friendly websites that communicate your platform, rally supporters and facilitate donations.
Email marketing
Deeper connections with your supporters, from campaign progress updates to calls to action, keeping your campaign top of mind.
Campaign Momentum™
Winning the election is just the start. Campaign Momentum keeps your name and brand in front of constituents after the election, laying the foundation for future initiatives.
Fundraising
Intuitive fundraising pages that make the donation process a breeze for your supporters.
Donation platform setup and integration
We set up and integrate your donation platform so donors have a seamless experience and fundraising runs efficiently, while you focus on the campaign.
Your victory starts here.
Tell us where you are running or what is on your ballot. We will show you who decides it, what moves them, and what it costs to reach them.
Schedule a Consultation