You are on the ballot. We make sure voters find you there.

Whether it is your first race or your fifth, the job is the same: know who decides it, give them a reason to vote for you, and get them to the polls.

A volunteer knocking on the door of a brick suburban home at golden hour

What does URSA do for political candidates?

URSA plans, produces and places a candidate's campaign: the win number and voter universe in Culper, the message and the issues close to home, video and streaming TV, digital, mail, strategic outdoor, and peer-to-peer texting with persuasion scripts that turn supporters into voters.

What a Candidate Gets

  • A win number and a plan

    Expected turnout, votes needed, and who those votes are, built from the district's own history in Culper.

  • Name recognition inside your lines

    Streaming TV, digital and outdoor to the voters in your district, not the whole market.

  • A reason close to home

    The neighborhood issues your voters live with, and your plan for them. See micro-targeting.

  • Video that earns trust

    Spots and stories shot where your voters live. See video production.

  • Volunteers who move votes

    P2P texting and block walking on Culper, with scripts written for your race.

  • A campaign website and fundraising

    A site that explains your platform, recruits volunteers and takes donations.

From Filing to Election Day

  1. Filing

    Universe, win number, message and budget. The plan comes first.

  2. Primary or first round

    In partisan races, the primary electorate is small and specific. We campaign to it.

  3. Persuasion

    Name recognition and the issues, to likely voters, well before early voting.

  4. Get out the vote

    GOTV from the first day of early voting, with a daily scrub.

  5. After you win

    Campaign Momentum™ keeps your name and work in front of constituents for the next race.

Candidate Work

Judge Chris Morales

Local Election Streaming TV

Vincent Morales, Local Elections Matter

Vincent Morales on why local elections matter.

Daniel Wong Campaign Video

Local County Politics in Fort Bend County, Texas

Trever Nehls Campaign

Campaign video for Trever Nehls.

John LaBanc's Story

Impactful story about a fathers search for justice.

Questions, answered.

More in the full FAQ and the glossary.

When should a candidate hire a campaign marketing firm?

Before filing if possible, and no later than the start of the campaign. Building the universe, producing video and recruiting volunteers takes time, and persuasion needs to be done before early voting starts.

Do you work with first time candidates?

Yes. First time candidates usually need the most help with name recognition and turnout, which is where streaming TV, outdoor and P2P persuasion work best.

Do you work on both partisan and nonpartisan races?

Yes. We work on partisan county, judicial, state and federal races and nonpartisan city council, mayor and school board races.

Your victory starts here.

Tell us where you are running or what is on your ballot. We will show you who decides it, what moves them, and what it costs to reach them.

Schedule a Consultation