Real people, real places, fifteen seconds to earn trust.
We write, shoot and edit campaign video built for the platform it runs on and the voters who will see it, from streaming TV spots to firefighter training footage.
What does campaign video production include?
Campaign video production covers the script, the shoot and the edit for political and public information video: 15 and 30 second streaming TV spots, social cuts in vertical and square formats, longer candidate stories and explainers for districts. URSA produces each piece for its platform and audience and builds in the political advertising disclosure the race requires.
What We Produce
Streaming TV spots
:15 and :30 spots with the name and the message in the first seconds, for streaming TV.
Candidate stories
Longer pieces that show who the candidate is through the people who know them.
District explainers
Factual public information for ESDs, County Assistance Districts and school districts: what is on the ballot and what it funds.
Crew and training footage
Firefighters, paramedics and deputies doing the work, the most credible footage a campaign can have.
Social cuts
Vertical and square versions of every shoot, captioned for silent autoplay.
Parody and humor
When it fits the race, a well made parody earns attention no ad can buy.
From Script to Screen
Message first
Every script starts from the campaign's message matrix: who sees it and what they need to hear.
One shoot, several cuts
We plan the day so a single shoot produces versions for each audience and platform.
Shoot where voters live
Local places and local people, so the spot looks like the district, not a stock library.
Edit for the first three seconds
On streaming and social, the opening decides whether anyone keeps watching.
Disclose and deliver
Required disclosures, platform specs and political ad review, then delivery to every channel.
Recent Spots
Waller County CAD Election Streaming TV
Streaming TV spot for a Waller County Assistance District election.
CFISD Bond Propositions, Vote No
Campaign video urging a vote against the Cypress-Fairbanks ISD propositions.
Judge Chris Morales
Local Election Streaming TV
Vincent Morales, Local Elections Matter
Vincent Morales on why local elections matter.
Office Parody for Fort Bend County Judges
An Office parody produced for the Fort Bend County judges campaign.
Harris County Emergency Service District, Streaming TV
Example Emergency Service District public relations campaign.
John LaBanc's Story
Impactful story about a fathers search for justice.
Trever Nehls Campaign
Campaign video for Trever Nehls.
How long should a campaign TV ad be?
Most streaming TV placements are 15 or 30 seconds. We write to that length from the start and put the candidate's name or the proposition and the core message in the opening seconds.
Do campaign videos need a disclaimer?
Political advertising generally must say who paid for it, under state law for state and local races and federal rules for federal races. Candidate TV ads in federal races also need the candidate's approval statement. We build disclosures into every edit.
Can an ESD or school district pay for campaign video?
A public entity can pay for factual information about a measure, such as what it funds and when to vote, but not for advocacy, under Texas Election Code Section 255.003. Advocacy video is paid for by a political committee.
Keep reading.
- Streaming TVConnected TV puts a campaign ad on the living room TV of the exact voters who decide a race. URSA pairs streaming TV with CAD data, voter history, L2 and i360 to reach them without waste.
- Judicial ElectionsURSA runs campaigns for district judges, county court at law judges, justices of the peace and judicial slates, building name recognition and trust in races where voters know the least.
- ESD Tax ElectionsURSA runs voter education for Texas Emergency Services Districts and advocacy campaigns for the PACs that support them, on ESD sales tax, tax rate and creation elections. Targeted, compliant and built on real data.
Your victory starts here.
Tell us where you are running or what is on your ballot. We will show you who decides it, what moves them, and what it costs to reach them.
Schedule a Consultation