Every channel, one voter universe, no waste.
Our strategy is simple to say and hard to do: find the voters who decide the race, give each one a reason close to home, and make sure the supporters show up. Here is how.
What is URSA's campaign strategy?
URSA builds one voter universe in Culper from the voter file, county appraisal data and L2 and i360 data, finds the local issues each neighborhood cares about, and reaches those voters through streaming TV, strategic outdoor, digital, mail and peer-to-peer texting. Persuasion scripts turn supporters into voters, and a daily early vote scrub moves the budget to people who have not voted yet.
- Persuasion PsychologyWhy "go vote" fails and a one to one ask works. URSA writes persuasion scripts for Culper peer-to-peer texting that turn supporters into voters, built on decades of turnout research.
- Peer-to-Peer TextingReal one to one text conversations between volunteers and voters, run on Culper P2P with URSA persuasion scripts, opt outs enforced, one conversation per household, and every answer saved to the voter record.
- Get Out the VoteURSA GOTV programs turn supporters into ballots: a chase list built in Culper, a daily early vote scrub, voting plans, rides, polling place asks and P2P persuasion scripts through Election Day.
- Micro-TargetingURSA finds the issues voters feel at the end of their own street, like the pothole, the carpool line and the road where people dump pets, and targets those households with messages that drive them to vote.
- Voter Data and TargetingURSA builds every campaign universe from the voter file and vote history, county appraisal district parcel data, licensed L2 and i360 data and daily early vote rosters, resolved in Culper into one record per voter.
- Streaming TVConnected TV puts a campaign ad on the living room TV of the exact voters who decide a race. URSA pairs streaming TV with CAD data, voter history, L2 and i360 to reach them without waste.
- Digital and GeofencingMeta, search, programmatic display and geofencing at school events, matched to the campaign's voter universe in Culper and scrubbed daily during early voting. Built to each platform's political ad rules.
- Strategic OutdoorBillboards that point at the problem. URSA uses micro-targeting to place outdoor boards, digital boards and signs where the issue lives, like "I will fix this pothole" with an arrow pointing straight at it.
- SmartMail Direct MailSmartMail is URSA's smarter direct mail: hand addressed, stamped letters with a 95% read rate, voter guides, before and after pieces, and variable printing that carries micro-targeting into every mailbox.
- Campaign Video ProductionURSA writes, shoots and edits campaign video for streaming TV, social and public information: :15 and :30 spots, candidate stories, district explainers and parodies, with the required disclosures built in.
- Messaging and Campaign StrategyURSA builds the plan behind a winning campaign: the ballot and the math, who decides the race, what each audience needs to hear, the answers to the other side, and a timeline built around early voting.
Your victory starts here.
Tell us where you are running or what is on your ballot. We will show you who decides it, what moves them, and what it costs to reach them.
Schedule a Consultation