A congressional district is a few hundred neighborhoods. We campaign in every one.
Federal races have bigger budgets and bigger districts, but they are won the same way local races are: by reaching the voters who decide them with something that matters to them. We bring the precision we built in local elections to congressional campaigns.
What does URSA do for federal campaigns?
URSA provides targeted media and turnout programs for federal candidates and committees: household targeted streaming TV, digital, video production, peer-to-peer texting with persuasion scripts, and strategic outdoor, all built from the voter file, county property data and licensed L2 and i360 data in Culper. Every piece carries the disclaimer federal law requires.
Local Precision at Federal Scale
A congressional district in Texas holds more than three quarters of a million people, often across several counties and parts of a major media market. Broadcast television reaches the district, but also millions of people who do not live in it. Streaming lets a federal campaign buy only the households inside the district lines and only the voters in the target universe.
Inside the district, the same rules that win local races still apply. A suburban county and a rural county want to hear different things. Subdivisions have their own issues. Persuadable voters and unreliable supporters need different contact. We bring the micro-targeting, issue mapping and persuasion programs we run every day in local elections, and scale them across the district.
What We Provide
Streaming TV
Household targeted streaming inside the district lines, by audience, with daily early vote suppression.
Data and audiences
Voter file, vote history, CAD property data and licensed L2 and i360 data, resolved into one universe in Culper.
Production
Spots, biography video and social content produced for the platform and the audience.
P2P persuasion programs
Volunteer texting with persuasion scripts that turn supporters into voters, at district scale.
Regional messaging
Different arguments for different counties and communities, managed through a single message matrix.
Strategic outdoor
Boards placed where the issue is, in the communities that matter most.
Built for Federal Compliance
Federal campaigns operate under Federal Election Commission rules, including the "paid for by" disclaimers required on public political communications and the stand by your ad statement required in candidate television ads. Platforms have their own political ad verification as well. We build compliance into production and placement from the start, and we work alongside the campaign's compliance counsel.
Federal Campaign Work
Trever Nehls Campaign
Campaign video for Trever Nehls.
Can streaming TV target a congressional district?
Yes. Because streaming ads are placed by household, a campaign can match addresses inside the district lines to streaming households and avoid paying for viewers in the rest of the media market.
What disclaimers do federal campaign ads need?
Federal law and FEC rules require public political communications to say who paid for them, and candidate television ads need a statement from the candidate approving the message. The exact requirements vary by medium, so we work with each campaign's compliance counsel.
Do you work with congressional campaigns outside Texas?
Our data and tools work anywhere a voter file is available. Contact us about your district.
Keep reading.
- Streaming TVConnected TV puts a campaign ad on the living room TV of the exact voters who decide a race. URSA pairs streaming TV with CAD data, voter history, L2 and i360 to reach them without waste.
- Local ElectionsURSA helps candidates win county judge, commissioner, justice of the peace, judicial, city council, mayor and school board races with micro-targeting, streaming TV, P2P persuasion scripts and strategic outdoor.
- CulperCulper is our campaign platform: a voter database you can query in plain English, peer-to-peer texting, SMS and email, GPS verified block walking, sign tracking, coverage maps and a contact history for every voter.
Your victory starts here.
Tell us where you are running or what is on your ballot. We will show you who decides it, what moves them, and what it costs to reach them.
Schedule a Consultation