Local races are won by a few hundred votes. We find them.
From county judge to city council to the school board, local elections decide the roads you drive, the courts you stand in and the schools your children attend. They are also decided by tiny margins and tiny turnout. We specialize in reaching the exact voters who decide them.
How do you win a local election?
Local elections are won by knowing exactly who votes in them, giving those voters a reason close to home, and making sure supporters actually turn out. URSA builds the universe from the voter file and county property data in Culper, ties the candidate to neighborhood issues, reaches those households with streaming TV, digital, mail and outdoor, and turns supporters out with peer-to-peer persuasion scripts.
Every Local Race Shapes the Community
At URSA Dynamics, we specialize in the power of targeted campaign marketing for local elections and bond initiatives. We believe each local race, from commissioner to mayor, plays a pivotal role in shaping our communities, and we dedicate ourselves to making sure your campaign gets the visibility it needs to win.
Winning a local election is not just about having the right policies. It is about making sure voters hear your message. Local candidates face problems statewide campaigns do not: low name recognition, a place far down the ballot, a district that does not match any media market, and a small budget that cannot afford to talk to the wrong people. Every one of those problems has the same answer, which is precision.
Races We Run
County judge and commissioner
Countywide and precinct races where roads, drainage and growth are the issues, and where micro-targeting by subdivision makes the case.
Judicial races
District, county court at law and justice of the peace races, where voters know the least about the candidates and a trusted, clear message goes furthest.
City council and mayor
Municipal races, often in May, with small electorates where a few hundred committed voters decide the outcome.
School board trustee
Nonpartisan races where parents, teachers and taxpayers each need a different reason to vote.
Constable, sheriff and county offices
Offices voters see every day but rarely think about at the ballot box.
Party slates
Coordinated campaigns for a full slate of candidates, sharing production, data and media to stretch every dollar.
Local races are won at the door.
A few hundred committed voters decide most local elections. Every one of them lives on a street we can walk.
How We Help You Win
In today's data driven world, generic messaging no longer cuts it. Here is how a local campaign comes together with URSA.
Precision messaging
We find what your voters care about street by street and build messaging that resonates with individual voters, not a generic platform.
Know the electorate
Local elections often draw a small share of registered voters. Vote history in Culper tells us who they are.
Build name ID where it counts
Streaming TV, digital and strategic outdoor inside your district only.
Give them a reason
The pothole, the carpool line, the response time. Issues close to home move local voters.
Turn them out
Persuasion scripts on Culper P2P, a daily early vote scrub and Election Day asks.
Keep the momentum
With Campaign Momentum™, we keep your name and work in front of constituents after you win.
Local Campaign Work
Spots, stories and a parody or two, produced for local candidates.
Judge Chris Morales
Local Election Streaming TV
Office Parody for Fort Bend County Judges
An Office parody produced for the Fort Bend County judges campaign.
Fort Bend County Judges Campaign Video
Campaign video for the Fort Bend County judges.
Fort Bend County Judges Campaign
Local Political Campaigns on Streaming TV
Daniel Wong Campaign Video
Local County Politics in Fort Bend County, Texas
Daniel Wong Campaign
Long form campaign video for Daniel Wong.
Vincent Morales, Local Elections Matter
Vincent Morales on why local elections matter.
John LaBanc's Story
Impactful story about a fathers search for justice.
Fort Bend County Judges Campaign Video
Campaign video for the Fort Bend County judges.
Why is turnout so low in local elections?
Local races often fall in off year or May elections, sit far down the ballot in November, and get little news coverage, so many voters do not know they are happening or who is running. That makes the small group of reliable local voters, and the supporters who can be persuaded to join them, decisive.
How much does a local campaign need to spend on marketing?
It depends on the size of the district, the competition and the timeline. Because URSA targets only the voters inside the district who are likely to decide the race, local campaigns can do far more with a modest budget than with broad media buys.
Do you work with first time candidates?
Yes. First time candidates usually need the most help with name recognition and turnout, which is where targeted streaming TV, outdoor and P2P persuasion work best.
Do you work in nonpartisan races?
Yes. Many city council, school board and special district races are nonpartisan. The same tools apply, and messaging focuses on local issues rather than party.
Keep reading.
- Micro-TargetingURSA finds the issues voters feel at the end of their own street, like the pothole, the carpool line and the road where people dump pets, and targets those households with messages that drive them to vote.
- Strategic OutdoorBillboards that point at the problem. URSA uses micro-targeting to place outdoor boards, digital boards and signs where the issue lives, like "I will fix this pothole" with an arrow pointing straight at it.
- Federal ElectionsURSA brings local precision to congressional races: household targeted streaming TV, voter file and CAD data, L2 and i360 audiences, P2P persuasion scripts and production, with FEC compliant disclaimers.
Your victory starts here.
Tell us where you are running or what is on your ballot. We will show you who decides it, what moves them, and what it costs to reach them.
Schedule a Consultation