Every voter knows which road they mean.
Local bonds pass when voters see their own road, their own ditch or their own park on the list, and know what it costs them.
How do you pass a county or city bond election?
Tie each proposition to specific projects in each neighborhood, use the voter information document to show an honest cost, give voters a reason to trust how the money will be spent, and turn out supporters. URSA builds the universe in Culper from parcel data and vote history and reaches it with streaming TV, outdoor, mail and P2P.
What Moves Bond Yes Voters
Their project
The road, the drainage fix or the park in their part of the county or city, mapped and named. See micro-targeting.
An honest cost
The voter information document turned into plain numbers for a typical home.
Trust in delivery
A published project list and timeline, and how progress will be reported.
Problems voters already feel
Traffic, flooding and growth. The board at the problem says it best. See strategic outdoor.
The Yes Campaign Playbook
Map projects to neighborhoods
Each proposition's projects, plotted against the voter file in Culper.
One message per area
Each neighborhood hears about its own projects first.
Reach likely voters
Streaming TV, digital, mail and outdoor inside the jurisdiction only.
Turn out supporters
P2P persuasion scripts and a daily early vote scrub.
What helps a city or county bond pass?
Specific projects voters can picture in their own neighborhood, an honest cost from the voter information document, confidence that the money will be spent as promised, and a turnout program for supporters.
Are county and city bond propositions voted on separately?
Bond propositions are stated by purpose, and each proposition is approved or rejected on its own.
Can city staff campaign for a bond?
The city cannot spend public funds on advocacy under Texas Election Code Section 255.003. Staff may participate as private citizens on their own time. Campaigns are run by political committees.
Keep reading.
- County and Municipal BondsURSA runs campaigns for and against Texas county and city bond propositions for roads, drainage, parks and public safety, built on the ballot language, the voter information document and parcel level data.
- Defeating a County or City BondThe URSA playbook for committees opposing Texas county and city bond propositions: total cost with interest, existing debt, project priorities, certificates of obligation, and taxpayer turnout.
- Micro-TargetingURSA finds the issues voters feel at the end of their own street, like the pothole, the carpool line and the road where people dump pets, and targets those households with messages that drive them to vote.
Your victory starts here.
Tell us where you are running or what is on your ballot. We will show you who decides it, what moves them, and what it costs to reach them.
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